Time: 2–3 hours

Output: Strategic positioning + homepage rewrite + internal messaging doc

SECTION 1 — DEFINE YOUR MARKET FRAME

Most AI startups skip this and jump to features.

If you do not define your market frame, the market defines it for you.

Step 1: Identify the Frame You Are Currently Competing In

Current gut check:

We are currently framed as a:

• Dashboard tool
• AI automation platform
• Workflow assistant
• Infrastructure layer
• Analytics engine
• Copilot
• Something else

Now answer:

If we stay in this frame, who are we compared against?

List 5 competitors.

Now ask:

Is this a crowded frame?

Is it price-compressed?

Is it feature-differentiated?

If yes, you need a reframing move.

AI Prompt: Frame Diagnosis

Copy and paste:

Act as a B2B positioning strategist.

Here is how we currently describe ourselves:
[PASTE]

List:
1. The implicit market category we are competing in.
2. 5 likely competitors.
3. The strengths and weaknesses of competing in that frame.
4. Whether this frame leads to price comparison or strategic evaluation.
Be blunt.

SECTION 2 — SELECT A WINNABLE ICP (Not Everyone)

You cannot differentiate broadly.

You must choose a market you can dominate.

Step 2: ICP Selection Framework

Evaluate segments across 4 criteria:

1. Urgency of pain